It took a 19.9% stake in OrganiGram, paying $176 million for some 58.3 million shares of the business, and says it is primarily interested in the cannabidiol segment of the market.īritish American is piloting a CBD vaping product in the U.K., and the tobacco company says Organigram 'has a proven track record of consumer-led innovation and developing high quality adult-use recreational and medical cannabis products, which are legally available in Canada.'īecause British American took a measured approach to finding a partner, it avoided the writedowns many other companies have since taken on their investments. The global tobacco company is, like much of the rest of the industry, moving away from combustible cigarettes and toward healthier alternatives, such as vapor and heated tobacco products. But the investment British American Tobacco ( BTI -1.41%) just made in OrganiGram ( OGI -2.93%) could be very different.

Partnerships between marijuana producers and consumer products giants are nothing new, and even becoming common these days as CPG companies scramble to earn social media bonus points.

One analyst recently raised his price target on LiveXLive to $7 a share, but with virtual events still likely to be the norm for some time to come, the online audio and video event host may even have more to offer investors going forward. The pay-per-view shows will cover areas including comedy, sports, and podcasting. Facebook is also helping LiveXLive reach as many people on the social networking platform as possible. The service allows event organizers to manage the entire process from creating and marketing events to signing up attendees and collecting fees, and do it all in one place. LiveXLive just announced it was further expanding its programming, and perhaps offering a better way to monetize its content by using Facebook's ( META -4.55%) new paid online event feature.

Livexlive share price